Why are you quoting me a higher rate than the last time I checked prices for the same reservation?

Updated: 04/29/2015

Car rental pricing is a lot like airfare pricing – our prices change depending on car availability, location popularity, and many other factors.  We adjust our pricing on a minute-by-minute basis to remain competitive in the marketplace.  Unless it’s an advertised special offer, there generally isn’t one set rate for a particular kind of car, but rather a range of prices depending on the length and dates of your reservation.  Even with special offers, the advertised rate usually applies to a limited supply of cars because we have only so many makes and models at each location.  When you see a great rate for the car you want – RESERVE IT IMMEDIATELY – because it may not be available later!